Thursday, May 1, 2008

Michael Gold Identifies Web "Power Tools"

Michael Gold of West Gold Editorial Consulting explains his concept of web power tools for effective design. Click once to play movie (3:52). Flash version

Thursday, April 17, 2008

Nigel Holmes Fires the Imagination

Nigel Holmes of Explanation Graphics reflects on his presentation to a packed house at the SPPC. Click once to play movie (2:34). Flash version

Friday, April 4, 2008

Wired Makes Magazines That Work

Wired magazine executive editor Bob Cohn articulates the lasting value of the magazine and its interplay with online services. Click once to play movie (3:57). Flash version

Thursday, March 13, 2008

Yahoo! and the Social Side of Publishing

Yahoo! Director of Product Management Cody Simms explains how MyBlogLog can be used by publishers to add a social networking piece to their sites. Play movie (2:42). Flash version

Monday, February 25, 2008

Photographer Art Streiber on a Digital Workflow

Cover photographer Art Streiber explains how an all-digital workflow brings surprising costs along with its benefits. Click once to play movie (3:04). Flash version

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Monday, February 11, 2008

Paul Saffo Examines an Old Idea: E-Books

Forecaster Paul Saffo has excellent timing. He shared his views on E-Books several months prior to the launch of Amazon's Kindle. Play Movie (3:12). Flash version

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Monday, January 28, 2008

Perspectives from Glamour Magazine's Cynthia Leive

Glamour magazine Editor-in-Chief Cynthia Leive shares insights on maintaining her brand in the face of the digital transformation. Play Movie (3:34). Flash version

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Jonathan Alter on Where News Comes From

Newsweek senior editor and columnist Jonathan Alter evaluates crowds and journalists as news sources. Play Movie (3:33). Flash version

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Generating statistics in the wild with Podtrac

Podtrac vice president Velvet Beard describes the metrics her firm makes available to podcasters.  Podtrac's free services can help publishers connect with advertisers.  Play Movie (3:25). Flash version

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Friday, January 25, 2008

Podcast Strategies with Podango founder Scott Bourne

Podango founder Scott Bourne explains strategies for delivering content through podcasts including channel creation, advertising, and viral marketing. Play Movie (2:59). Flash version

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Thursday, January 10, 2008

Kenji Kato on Why Podcasts Are So Appealing

Podcaster Kenji Kato explains the flexibility inherent in the podcasting model, allowing publishers to deliver audio and video materials to a wide range of devices. Play Movie (3:42). Flash version

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Friday, November 30, 2007

Podcaster Craig Syverson at New Media Expo 2007

What makes a podcast work? We asked Craig Syverson, founder of the Silicon-Valley-based new media company gruntmedia, to give us his take. Note especially what he says about the length of video podcasts versus audio podcasts.
Play Movie (3:54). Flash version

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Tuesday, November 6, 2007

Grammar Girl interviewed at New Media Expo 2007

As traditional publishing companies transition content to the Web, an entirely new group of media folk has appeared on the West Coast with roots solely in digital media. Recently, we interviewed a number of them at the New Media Expo in Ontario, California. In this first segment, we talk with Mignon Fogarty, also known as "Grammar Girl," whose audio podcast became so popular that she was offered (ironically)...a book deal. Play Movie (3:39). Flash version

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Tuesday, September 12, 2006

Wired's Art Director on the Basics of Magazine Design

Jeremy LaCroix, Wired Magazine's Art Director, examines common mistakes and offers some practical guidance. Play Movie (1:56). Flash version

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Friday, September 8, 2006

Kawasaki on How Blogging Promotes Books

Guy Kawasaki--well-known author, blogger and venture capitalist--talks about the synergies between publishing a blog and publishing a book. Play Movie (2:46). Flash version

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Monday, September 4, 2006

ESPN's Keith Clinkscales In Defense of Print...

Keith Clinkscales, Vice President & General Manager of ESPN Publishing, testifies to the value of the magazine alongside TV and online media. Play Movie (4:40). Flash version

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Thursday, August 31, 2006

Paul Saffo: Media Changes Everything

Paul Saffo, Silicon Valley's premiere technology forecaster, urges publishers to look beyond traditional practices and techniques.
Play Movie (2:03). Flash version

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Wednesday, August 30, 2006

Ina Saltz on the Power of Online Cover Testing

New York Art Director Ina Saltz reveals techniques for testing magazine covers online in order to increase newsstand sales. Play Movie (3:27). Flash version

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Sunday, August 20, 2006

Analyzing Book Project P&Ls

John Owen, founder of Weldon Owen Book Publishers, takes participants through spreadsheet models for co-published book projects. Play Movie (3:20). Flash version

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Tuesday, August 15, 2006

The 12-Part Grid

The design team of Will Hopkins and Mary K. Baumann, who have redesigned some of the top publications in the U.S., explain "the 12-part grid" as an essential organizational element in magazine design. Play Movie (2:35). Flash version

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Friday, August 11, 2006

What Market Research Predicts for Publishing

Anthea Stratigos, co-founder of the market research firm Outsell, predicts that publishers today must move beyond convention as powerful new communications tools and platforms are adopted in the marketplace. Play Movie (2:47). Flash version

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Tuesday, August 8, 2006

Stanford Publishing Course Participants Explain Why They Came

Each session has its own flavor, yet common interests bring participants together. Play Movie (5:19). Flash version

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Friday, August 4, 2006

Why Some Participants Return to Stanford for the Refresher Course

Alumni of the Stanford Publishing Course who have experienced the power of new thinking in their professional lives sometimes return to Stanford for another immersion. Play Movie (2:18). Flash version

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