Michael Gold Identifies Web "Power Tools"
| Michael Gold of West Gold Editorial Consulting explains his concept of web power tools for effective design. Click once to play movie (3:52). Flash version |
| Michael Gold of West Gold Editorial Consulting explains his concept of web power tools for effective design. Click once to play movie (3:52). Flash version |
| Nigel Holmes of Explanation Graphics reflects on his presentation to a packed house at the SPPC. Click once to play movie (2:34). Flash version |
| Wired magazine executive editor Bob Cohn articulates the lasting value of the magazine and its interplay with online services. Click once to play movie (3:57). Flash version |
| Yahoo! Director of Product Management Cody Simms explains how MyBlogLog can be used by publishers to add a social networking piece to their sites. Play movie (2:42). Flash version |
| Cover photographer Art Streiber explains how an all-digital workflow brings surprising costs along with its benefits. Click once to play movie (3:04). Flash version |
Labels: SPPC 2007
| Forecaster Paul Saffo has excellent timing. He shared his views on E-Books several months prior to the launch of Amazon's Kindle. Play Movie (3:12). Flash version |
Labels: SPPC 2007
| Glamour magazine Editor-in-Chief Cynthia Leive shares insights on maintaining her brand in the face of the digital transformation. Play Movie (3:34). Flash version |
Labels: SPPC 2007
| Newsweek senior editor and columnist Jonathan Alter evaluates crowds and journalists as news sources. Play Movie (3:33). Flash version |
Labels: SPPC 2007
| Podtrac vice president Velvet Beard describes the metrics her firm makes available to podcasters. Podtrac's free services can help publishers connect with advertisers. Play Movie (3:25). Flash version |
Labels: New Media Expo 2007
| Podango founder Scott Bourne explains strategies for delivering content through podcasts including channel creation, advertising, and viral marketing. Play Movie (2:59). Flash version |
Labels: New Media Expo 2007
| Podcaster Kenji Kato explains the flexibility inherent in the podcasting model, allowing publishers to deliver audio and video materials to a wide range of devices. Play Movie (3:42). Flash version |
Labels: New Media Expo 2007
| What makes a podcast work? We asked Craig Syverson, founder of the Silicon-Valley-based new media company gruntmedia, to give us his take. Note especially what he says about the length of video podcasts versus audio podcasts. Play Movie (3:54). Flash version |
Labels: New Media Expo 2007
| As traditional publishing companies transition content to the Web, an entirely new group of media folk has appeared on the West Coast with roots solely in digital media. Recently, we interviewed a number of them at the New Media Expo in Ontario, California. In this first segment, we talk with Mignon Fogarty, also known as "Grammar Girl," whose audio podcast became so popular that she was offered (ironically)...a book deal. Play Movie (3:39). Flash version |
Labels: New Media Expo 2007
| Jeremy LaCroix, Wired Magazine's Art Director, examines common mistakes and offers some practical guidance. Play Movie (1:56). Flash version |
Labels: SPPC 2006
| Guy Kawasaki--well-known author, blogger and venture capitalist--talks about the synergies between publishing a blog and publishing a book. Play Movie (2:46). Flash version |
Labels: SPPC 2006
| Keith Clinkscales, Vice President & General Manager of ESPN Publishing, testifies to the value of the magazine alongside TV and online media. Play Movie (4:40). Flash version |
Labels: SPPC 2006
| Paul Saffo, Silicon Valley's premiere technology forecaster, urges publishers to look beyond traditional practices and techniques. Play Movie (2:03). Flash version |
Labels: SPPC 2006
| New York Art Director Ina Saltz reveals techniques for testing magazine covers online in order to increase newsstand sales. Play Movie (3:27). Flash version |
Labels: SPPC 2006
| John Owen, founder of Weldon Owen Book Publishers, takes participants through spreadsheet models for co-published book projects. Play Movie (3:20). Flash version |
Labels: SPPC 2006
| The design team of Will Hopkins and Mary K. Baumann, who have redesigned some of the top publications in the U.S., explain "the 12-part grid" as an essential organizational element in magazine design. Play Movie (2:35). Flash version |
Labels: SPPC 2006
| Anthea Stratigos, co-founder of the market research firm Outsell, predicts that publishers today must move beyond convention as powerful new communications tools and platforms are adopted in the marketplace. Play Movie (2:47). Flash version |
Labels: SPPC 2006
| Each session has its own flavor, yet common interests bring participants together. Play Movie (5:19). Flash version |
Labels: SPPC 2006
| Alumni of the Stanford Publishing Course who have experienced the power of new thinking in their professional lives sometimes return to Stanford for another immersion. Play Movie (2:18). Flash version |
Labels: SPPC 2006