Paul Saffo: Media Changes Everything

Paul Saffo, Silicon Valley's premiere technology forecaster, urges publishers to look beyond traditional practices and techniques. Play Movie (2:03). Flash version

Ina Saltz on the Power of Online Cover Testing

New York Art Director Ina Saltz reveals techniques for testing magazine covers online in order to increase newsstand sales. Play Movie (3:27). Flash version

Analyzing Book Project P&Ls

John Owen, founder of Weldon Owen Book Publishers, takes participants through spreadsheet models for co-published book projects. Play Movie (3:20). Flash version

The 12-Part Grid

The design team of Will Hopkins and Mary K. Baumann, who have redesigned some of the top publications in the U.S., explain "the 12-part grid" as an essential organizational element in magazine design. Play Movie (2:35). Flash version

What Market Research Predicts for Publishing

Anthea Stratigos, co-founder of the market research firm Outsell, predicts that publishers today must move beyond convention as powerful new communications tools and platforms are adopted in the marketplace. Play Movie (2:47). Flash version

Stanford Publishing Course Participants Explain Why They Came

Each session has its own flavor, yet common interests bring participants together. Play Movie (5:19). Flash version

Why Some Participants Return to Stanford for the Refresher Course

Alumni of the Stanford Publishing Course who have experienced the power of new thinking in their professional lives sometimes return to Stanford for another immersion. Play Movie (2:18). Flash version