Monday, January 28, 2008

Glamour on Building a Site That Supports the Magazine

Glamour's Editor-in-Chief Cynthia Leive shares her insights on extending her brand to the Web, including the importance of loosening control, allowing more experimentation, and building authentic voice. Play Movie (3:34). Flash version


Jonathan Alter on Where News Comes From

Newsweek senior editor and columnist Jonathan Alter evaluates crowds and journalists as news sources. Play Movie (3:33). Flash version


Generating statistics in the wild with Podtrac

Podtrac vice president Velvet Beard describes the metrics her firm makes available to podcasters.  Podtrac's free services can help publishers connect with advertisers.  Play Movie (3:25). Flash version


Friday, January 25, 2008

Podcast Strategies with Podango founder Scott Bourne

Podango founder Scott Bourne explains strategies for delivering content through podcasts including channel creation, advertising, and viral marketing. Play Movie (2:59). Flash version


Thursday, January 10, 2008

Kenji Kato on Why Podcasts Are So Appealing

Podcaster Kenji Kato explains the flexibility inherent in the podcasting model, allowing publishers to deliver audio and video materials to a wide range of devices. Play Movie (3:42). Flash version