Monday, October 20, 2008

Making Web Metrics Work

Shari Cleary, Director of Digital Entertainment & Games Research, MTVN Networks, explains how to use web analytics strategically. Click once to play movie (2:09). Flash version

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Sunday, October 5, 2008

Four Major Online Marketing Trends

Razorfish VP RJ Hilgers identifies and describes four major online marketing trends: the proliferation of content, consumer expectations of control, distribution and accountability. Click once to play movie (2:34). Flash version

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