tag:blogger.com,1999:blog-31298184031004833492009-07-21T21:03:12.727-07:00Stanford Publishing Courses BlogIdeas, interviews and opinions from top speakers in Stanford Professional Publishing Courses.Holly Bradyhttp://www.blogger.com/profile/00464714205484962819noreply@blogger.comBlogger38125tag:blogger.com,1999:blog-3129818403100483349.post-41400988769420645442009-07-01T15:48:00.001-07:002009-07-21T21:03:12.743-07:00Visual Trends<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Hopkins.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=368, name=Hopkins', '', 'active=true, caption=Mary K Baumann and Will Hopkins SPPC'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2008/Hopkins_Baumann.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Art Directors Mary K Baumann and Will Hopkins explore the visual trends affecting magazine and book design today. <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Hopkins.mp4" onclick="vPIPPlay(this, 'width=640, height=368, name= Hopkins', '', 'active=true, caption=Mary K Baumann and Will Hopkins SPPC 2008'); return false;">Click once to play movie</a> (1:57). <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Hopkins.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=368, flv=true', 'bufferlength=5', 'active=true, caption=Mary K Baumann and Will Hopkins SPPC'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-4140098876942064544?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-41178197154279608632009-06-09T16:48:00.000-07:002009-06-10T11:38:19.067-07:00Stolley's Laws<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Stolley.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=368, name=Stolley', '', 'active=true, caption=Dick Stolley SPPC 2008'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2008/Stolley.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;"><span style="font-style: italic;">People </span>founding managing editor Richard Stolley explains the fundamentals of a successful cover, now known in the industry as "Stolley's Laws." <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Stolley.mp4" onclick="vPIPPlay(this, 'width=640, height=368, name= Stolley', '', 'active=true, caption=Dick Stolley SPPC 2008'); return false;">Click once to play movie</a> (2:42). <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Stolley.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=368, flv=true', 'bufferlength=5', 'active=true, caption=Dick Stolley SPPC 2008'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-4117819715427960863?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-66418362614595261132009-05-19T11:43:00.000-07:002009-05-22T07:57:57.777-07:00Gomez on Books<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Gomez.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=368, name=Gomez', '', 'active=true, caption=Jeff Gomez SPPC 2008'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2008/Gomez.jpg"></a></div></td><td valign="top"><font class="Apple-style-span" size="small">Jeff Gomez, chief strategist for Penguin's digital marketing efforts, talks about the future of books online. <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Gomez.mp4" onclick="vPIPPlay(this, 'width=640, height=368, name= Moggridge', '', 'active=true, caption=Jeff Gomez SPPC 2008'); return false;">Click once to play movie</a> (1:16). <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Gomez.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=368, flv=true', 'bufferlength=5', 'active=true, caption=Jeff Gomez SPPC 2008'); return false;">Flash version</a></font></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-6641836261459526113?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-29546756128556695702009-05-03T21:43:00.000-07:002009-05-04T10:45:08.207-07:00Ideo Founder Ponders Media as Communications<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Moggridge.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=368, name=Moggridge', '', 'active=true, caption=Bill Moggridge SPPC 2008'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2008/Moggridge.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">IDEO co-founder Bill Moggridge demos "Tangible Earth Project" at Stanford's Publishing Course & challenges publishers to think beyond traditional media in strategizing for the future. <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Moggridge.mp4" onclick="vPIPPlay(this, 'width=640, height=368, name= Moggridge', '', 'active=true, caption=Bill Moggridge SPPC 2008'); return false;">Click once to play movie</a> (1:16). <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Moggridge.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=368, flv=true', 'bufferlength=5', 'active=true, caption=Bill Moggridge SPPC 2008'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-2954675612855669570?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-26450554185926151402009-04-16T10:59:00.001-07:002009-04-16T10:59:37.001-07:00Baby Center Goes International Online Only<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2008/BabyCenter.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=720, height=416, name=Murray', '', 'active=true, caption=Linda Murray SPPC 2008'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2008/BabyCenter.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Linda Murray of Baby Center, a "pure play" Web-only magazine, describes Baby Center's business model and explains why the print magazine was abandoned. <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/BabyCenter.mp4" onclick="vPIPPlay(this, 'width=720, height=416, name=Murray', '', 'active=true, caption=Linda Murray SPPC 2008'); return false;">Click once to play movie</a> (3:05). <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/BabyCenter.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=720, height=416, flv=true', 'bufferlength=5', 'active=true, caption=Linda Murray SPPC 2008'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-2645055418592615140?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-7768161256013623172009-03-09T16:27:00.000-07:002009-03-09T16:48:05.190-07:00Book Publishing for Emerging International Markets<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Owen1.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Owen', '', 'active=true, caption=John Owen SPPC 2008'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2008/Owen.jpg"></a></div></td><td valign="top"><font class="Apple-style-span" size="small">John Owen, Chairman & Group Publisher of Bonnier Publishing, explains how he mitigates publishing risks, and why he believes emerging markets will play a greater role in his business strategies. <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Owen1.mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Owen', '', 'active=true, caption=John Owen SPPC 2008'); return false;">Click once to play movie</a> (3:26). <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/Owen.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=John Owen SPPC 2008'); return false;">Flash version</a></font></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-776816125601362317?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-34630389974494665232009-02-19T11:31:00.000-08:002009-02-19T22:17:32.869-08:00Jeremy LaCroix on Using a 12-Part Grid to Design a Web Page<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2008/LaCroix.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=LaCroix', '', 'active=true, caption=Jeremy LaCroix SPPC 2008'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2008/LaCroix.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Jeremy LaCroix, who was Art Director at <span style="font-style: italic;">Wired</span> magazine before moving into Web design at CNET/CBS, explains how to use the 12-part grid to design a web page, and surveys sites that use the 12-part grid. This presentation took place at the '08 Stanford Professional Publishing Course. <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/LaCroix.mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Miller', '', 'active=true, caption=Jeremy LaCroix SPPC 2008'); return false;">Click once to play movie</a> (4:05). <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/LaCroix.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Jeremy LaCroix SPPC 2008'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-3463038997449466523?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-79623976732907441202008-12-03T22:37:00.000-08:002009-02-06T17:29:10.763-08:00HarperStudio: Today's Publisher, Today's Challenges<table style="width: 417px; height: 234px;"><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><span class="Apple-style-span" style="color: rgb(0, 0, 238); text-decoration: underline;"><br /></span></div><object classid="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B" codebase="http://www.apple.com/qtactivex/qtplugin.cab" height="20" width="128"><br /><param name="src" value="http://publishingcourses.stanford.edu/blog/sppc/2008/SPPC_2008_BobMiller.m4a"><br /><param name="autoplay" value="false"><br /><param name="controller" value="true"><br /><embed pluginspage="http://www.apple.com/quicktime/download/" src="http://publishingcourses.stanford.edu/blog/sppc/2008/SPPC_2008_BobMiller.m4a" type="video/quicktime" controller="true" autoplay="false" height="20" width="128"></embed><br /></object></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Trade book publishers are under pressure from all sides: soaring author advances, heavy returns, demand for digital formats. What must publishers do to survive? HarperStudio's President Robert Miller lays out </span><span class="Apple-style-span" style="font-size:small;">new </span><span class="Apple-style-span" style="font-size:small;">strategies for a new age. This is an audio file of Miller's complete 45-minute presentation from the '08 Stanford Professional Publishing Course. Introduced by Alan Rinzler, Executive Editor of Jossey Bass/Wiley. (45:26 minutes). <span style="color: rgb(153, 0, 0);">To listen, click the left arrow on the audio bar at left. To download via iTunes, click on the green iTunes button at right.</span><br /></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-7962397673290744120?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-44079975756735053832008-12-03T22:20:00.000-08:002009-02-06T17:29:10.763-08:00Harper Studio: New Approaches to Marketing Books<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2008/BobMiller.mov" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Miller', '', 'active=true, caption=Bob Miller SPPC 2008'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2008/BobMiller.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Bob Miller, President of HarperCollins' new Harper Studio imprint, describes his plans to use new digital tools to market books. <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/BobMiller.mov" onclick="vPIPPlay(this, 'width=640, height=376, name=Miller', '', 'active=true, caption=Bob Miller SPPC 2008'); return false;">Click once to play movie</a> (3:07). <a href="http://publishingcourses.stanford.edu/blog/sppc/2008/BobMiller.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Bob Miller SPPC 2008'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-4407997575673505383?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-13185045531030703462008-10-20T17:24:00.000-07:002009-02-06T17:30:18.032-08:00Making Web Metrics Work<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_ShariCleary_v3.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Cleary', '', 'active=true, caption=Shari Cleary POW 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/pow/2007/POW_Cleary.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Shari Cleary, Director of Digital Entertainment & Games Research, MTVN Networks, explains how to use web analytics strategically. <a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_ShariCleary_v3.mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Cleary', '', 'active=true, caption=Sheri Cleary POW 2007'); return false;">Click once to play movie</a> (2:09). <a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_ShariCleary_v3.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Shari Cleary POW 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-1318504553103070346?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-68921372683389684572008-10-05T16:34:00.000-07:002009-02-06T17:30:18.032-08:00Four Major Online Marketing Trends<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_2007_RJHilgers_v2.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Hilgers', '', 'active=true, caption=RJ Hilgers POW 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/pow/2007/POW_Hilgers.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-style: italic;">Razorfish</span> VP RJ Hilgers identifies and describes four major online marketing trends: the proliferation of content, consumer expectations of control, distribution and accountability. <a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_2007_RJHilgers_v2.mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Hilgers', '', 'active=true, caption=RJ Hilgers POW 2007'); return false;">Click once to play movie</a> (2:34). <a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_2007_RJHilgers_v2.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=RJ Hilgers POW 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-6892137268338968457?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-70576623935351368512008-09-19T18:04:00.000-07:002009-02-06T17:30:18.032-08:00Consumer Reports: How to Make More Money with your Site<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_KevinMcKean_v2.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=McKean', '', 'active=true, caption=Kevin McKean POW 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/pow/2007/POW_KevinMcKean.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-style: italic;">Consumer Reports</span> VP Kevin McKean describes five ways that sites are making money beyond advertising. <a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_KevinMcKean_v2.mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=McKean', '', 'active=true, caption=Kevin McKean POW 2007'); return false;">Click once to play movie</a> (3:35). <a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_KevinMcKean_v2.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Kevin McKean POW 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-7057662393535136851?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-18826214217659918502008-09-02T22:57:00.000-07:002009-02-06T17:30:41.542-08:00CNet's Molly Wood on Developing Video Talent<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_2007_MollyWood_v04.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Wood', '', 'active=true, caption=Molly Wood POW 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/pow/2007/MollyWood.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Molly Wood, who anchors the Buzz Report for CNet, describes how organizations can look within to find talent that will engage their audience in a genuine way. <a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_2007_MollyWood_v04.mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Wood', '', 'active=true, caption=Molly Wood POW 2007'); return false;">Click once to play movie</a> (1:43). <a href="http://publishingcourses.stanford.edu/blog/pow/2007/POW_2007_MollyWood_v04.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Molly Wood POW 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-1882621421765991850?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-67788170333245624822008-05-30T14:38:00.000-07:002009-02-06T17:30:41.542-08:00Chris Anderson Describes "The Long Tail"<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Anderson_v02.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Anderson', '', 'active=true, caption=Chris Anderson SPPC 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2007/Anderson.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Chris Anderson wrote <i>"The Long Tail"</i> and also works for Conde Nast as Editor-in-Chief of Wired magazine. He describes how a large media company might engage audiences taking into account what he has observed in his book. <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Anderson_v02.mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Anderson', '', 'active=true, caption=Chris Anderson SPPC 2007'); return false;">Click once to play movie</a> (2:36). <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Anderson_v02.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Chris Anderson SPPC 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-6778817033324562482?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-89403231330593630522008-05-16T13:34:00.000-07:002009-02-06T17:30:41.543-08:00How Dwell Magazine Uses the Web<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Edit_Dwell_v02.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Dwell', '', 'active=true, caption=Michela Abrams SPPC 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2007/dwell2.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Michela O'Connor Abrams reflects on the synergies Dwell magazine has enjoyed through their web presence. <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Edit_Dwell_v02.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Dwell', '', 'active=true, caption=Michela Abrams SPPC 2007'); return false;">Click once to play movie</a> (4:06). <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Edit_Dwell_v02.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Michela Abrams SPPC 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-8940323133059363052?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-90855034729414248012008-05-01T10:56:00.000-07:002009-02-06T17:30:41.543-08:00Michael Gold Identifies Web "Power Tools"<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_Gold.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Gold', '', 'active=true, caption=Michael Gold SPPC 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2007/Gold1.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Michael Gold of West Gold Editorial Consulting explains his concept of web power tools for effective design. <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_Gold.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Gold', '', 'active=true, caption=Michael Gold SPPC 2007'); return false;">Click once to play movie</a> (3:52). <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_Gold.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Michael Gold SPPC 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-9085503472941424801?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-53471044580874840152008-04-17T13:56:00.000-07:002009-02-06T17:30:41.543-08:00Nigel Holmes Fires the Imagination<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Holmes_Final_Edit.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Holmes', '', 'active=true, caption=Nigel Holmes SPPC 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2007/Holmes1.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Nigel Holmes of Explanation Graphics reflects on his presentation to a packed house at the SPPC. <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Holmes_Final_Edit.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Holmes', '', 'active=true, caption=Nigel Holmes SPPC 2007'); return false;">Click once to play movie</a> (2:34). <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Holmes_Final_Edit.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Nigel Holmes SPPC 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-5347104458087484015?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-56260328189023465972008-04-04T11:39:00.000-07:002009-02-06T17:30:41.544-08:00Wired Makes Magazines That Work<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2007/SPPC_Wired_05.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Wired', '', 'active=true, caption=Bob Cohn SPPC 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2007/Wired.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Wired magazine executive editor Bob Cohn articulates the lasting value of the magazine and its interplay with online services. <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/SPPC_Wired_05.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Wired', '', 'active=true, caption=Bob Cohn SPPC 2007'); return false;">Click once to play movie</a> (3:57). <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/SPPC_Wired_05.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Bob Cohn SPPC 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-5626032818902346597?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-74684091176718131332008-03-13T12:19:00.000-07:002009-02-06T17:30:41.544-08:00Yahoo! and the Social Side of Publishing<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2007/YahooSPPC.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Yahoo', '', 'active=true, caption=Cody Simms SPPC 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2007/Yahoo.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Yahoo! Director of Product Management Cody Simms explains how MyBlogLog can be used by publishers to add a social networking piece to their sites. <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/YahooSPPC.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Yahoo', '', 'active=true, caption=Cody Simms SPPC 2007'); return false;">Play movie</a> (2:42). <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/YahooSPPC.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Cody Simms SPPC 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-7468409117671813133?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-80626902915206671652008-02-25T12:35:00.000-08:002008-04-24T15:48:13.663-07:00Photographer Art Streiber on a Digital Workflow<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Streiber_02.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Streiber', '', 'active=true, caption=Art Streiber SPPC 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2007/Streiber2.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Cover photographer Art Streiber explains how an all-digital workflow brings surprising costs along with its benefits. <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Streiber_02.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Streiber', '', 'active=true, caption=Art Streiber SPPC 2007'); return false;">Click once to play movie</a> (3:04). <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/Streiber_02.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Art Streiber SPPC 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-8062690291520667165?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-19600119700397979302008-02-11T13:56:00.000-08:002008-04-24T15:45:00.482-07:00Paul Saffo Examines an Old Idea: E-Books<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center"><a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_ebooks_saffo.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Saffo', '', 'active=true, caption=Paul Saffo SPPC 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_ebooks_saffo.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Forecaster Paul Saffo has excellent timing. He shared his views on E-Books several months prior to the launch of Amazon's Kindle. <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_ebooks_saffo.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Saffo', '', 'active=true, caption=Paul Saffo SPPC 2007'); return false;">Play Movie</a> (3:12). <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_ebooks_saffo.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Paul Saffo SPPC 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-1960011970039797930?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-11029808825608748152008-01-28T23:14:00.000-08:002008-12-04T10:56:11.499-08:00Glamour on Building a Site That Supports the Magazine<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center;"><a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_070714_iphone.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Leive', '', 'active=true, caption=Cynthia Leive SPPC 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_070714.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Glamour's Editor-in-Chief Cynthia Leive shares her insights on extending her brand to the Web, including the importance of loosening control, allowing more experimentation, and building authentic voice. <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_070714_iphone.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Leive', '', 'active=true, caption=Cynthia Leive SPPC 2007'); return false;">Play Movie</a> (3:34). <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_070714_iphone.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Cynthia Leive SPPC 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-1102980882560874815?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-55576882456906719832008-01-28T17:06:00.000-08:002008-04-24T15:36:42.478-07:00Jonathan Alter on Where News Comes From<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: center"><a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_070715_alter.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=480, height=288, name=Alter', '', 'active=true, caption=Jonathan Alter SPPC 2007'); return false;"><img src="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_070715.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Newsweek senior editor and columnist Jonathan Alter evaluates crowds and journalists as news sources. <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_070715_alter.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=480, height=288, name=Alter', '', 'active=true, caption=Jonathan Alter SPPC 2007'); return false;">Play Movie</a> (3:33). <a href="http://publishingcourses.stanford.edu/blog/sppc/2007/sppc_070715_alter.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Jonathan Alter SPPC 2007'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-5557688245690671983?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-81601073385825940832008-01-28T14:01:00.000-08:002008-04-24T15:08:46.109-07:00Generating statistics in the wild with Podtrac<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: left"><a href="http://publishingcourses.stanford.edu/blog/new_media_expo/2007/sppc_pme07_podtrac_v01.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Beard', '', 'active=true, caption=Velvet Beard'); return false;"><img src="http://publishingcourses.stanford.edu/blog/new_media_expo/2007/VelvetBeard.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Podtrac vice president Velvet Beard describes the metrics her firm makes available to podcasters. Podtrac's free services can help publishers connect with advertisers. <a href="http://publishingcourses.stanford.edu/blog/new_media_expo/2007/sppc_pme07_podtrac_v01.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Beard', '', 'active=true, caption=Velvet Beard'); return false;">Play Movie</a> (3:25). <a href="http://publishingcourses.stanford.edu/blog/new_media_expo/2007/sppc_pme07_podtrac_v01.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Velvet Beard'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-8160107338582594083?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.comtag:blogger.com,1999:blog-3129818403100483349.post-71382925663581868562008-01-25T11:27:00.000-08:002008-04-24T15:06:21.883-07:00Podcast Strategies with Podango founder Scott Bourne<table><tbody><tr><td valign="top"><div class="hVlog" style="text-align: left"><a href="http://publishingcourses.stanford.edu/blog/new_media_expo/2007/sppc_pme07_podango_v02.mp4" class="hVlogTarget" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Bourne', '', 'active=true, caption=Scott Bourne'); return false;"><img src="http://publishingcourses.stanford.edu/blog/new_media_expo/2007/ScottBourne.jpg" /></a></div></td><td valign="top"><span class="Apple-style-span" style="font-size:small;">Podango founder Scott Bourne explains strategies for delivering content through podcasts including channel creation, advertising, and viral marketing. <a href="http://publishingcourses.stanford.edu/blog/new_media_expo/2007/sppc_pme07_podango_v02.mp4" type="video/mp4" onclick="vPIPPlay(this, 'width=640, height=376, name=Bourne', '', 'active=true, caption=Scott Bourne'); return false;">Play Movie</a> (2:59). <a href="http://publishingcourses.stanford.edu/blog/new_media_expo/2007/sppc_pme07_podango_v02.flv" type="application/x-shockwave-flash" onclick="vPIPPlay(this, 'width=640, height=376, flv=true', 'bufferlength=5', 'active=true, caption=Scott Bourne'); return false;">Flash version</a></span></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3129818403100483349-7138292566358186856?l=publishingcourses.stanford.edu%2Fblog'/></div>John Duhringhttp://www.blogger.com/profile/15195182139708113733noreply@blogger.com