Monday, January 28, 2008

Generating statistics in the wild with Podtrac

Podtrac vice president Velvet Beard describes the metrics her firm makes available to podcasters.  Podtrac's free services can help publishers connect with advertisers.  Play Movie (3:25). Flash version

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Friday, January 25, 2008

Podcast Strategies with Podango founder Scott Bourne

Podango founder Scott Bourne explains strategies for delivering content through podcasts including channel creation, advertising, and viral marketing. Play Movie (2:59). Flash version

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Thursday, January 10, 2008

Kenji Kato on Why Podcasts Are So Appealing

Podcaster Kenji Kato explains the flexibility inherent in the podcasting model, allowing publishers to deliver audio and video materials to a wide range of devices. Play Movie (3:42). Flash version

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Friday, November 30, 2007

Podcaster Craig Syverson at New Media Expo 2007

What makes a podcast work? We asked Craig Syverson, founder of the Silicon-Valley-based new media company gruntmedia, to give us his take. Note especially what he says about the length of video podcasts versus audio podcasts.
Play Movie (3:54). Flash version

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Tuesday, November 6, 2007

Grammar Girl interviewed at New Media Expo 2007

As traditional publishing companies transition content to the Web, an entirely new group of media folk has appeared on the West Coast with roots solely in digital media. Recently, we interviewed a number of them at the New Media Expo in Ontario, California. In this first segment, we talk with Mignon Fogarty, also known as "Grammar Girl," whose audio podcast became so popular that she was offered (ironically)...a book deal. Play Movie (3:39). Flash version

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