Wednesday, December 3, 2008

HarperStudio: Today's Publisher, Today's Challenges







Trade book publishers are under pressure from all sides: soaring author advances, heavy returns, demand for digital formats. What must publishers do to survive? HarperStudio's President Robert Miller lays out new strategies for a new age. This is an audio file of Miller's complete 45-minute presentation from the '08 Stanford Professional Publishing Course. Introduced by Alan Rinzler, Executive Editor of Jossey Bass/Wiley. (45:26 minutes). To listen, click the left arrow on the audio bar at left. To download via iTunes, click on the green iTunes button at right.

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Harper Studio: New Approaches to Marketing Books

Bob Miller, President of HarperCollins' new Harper Studio imprint, describes his plans to use new digital tools to market books. Click once to play movie (3:07). Flash version

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Tuesday, September 2, 2008

CNet's Molly Wood on Developing Video Talent

Molly Wood, who anchors the Buzz Report for CNet, describes how organizations can look within to find talent that will engage their audience in a genuine way. Click once to play movie (1:43). Flash version

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Friday, May 30, 2008

Chris Anderson Describes "The Long Tail"

Chris Anderson wrote "The Long Tail" and also works for Conde Nast as Editor-in-Chief of Wired magazine. He describes how a large media company might engage audiences taking into account what he has observed in his book. Click once to play movie (2:36). Flash version

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Friday, May 16, 2008

How Dwell Magazine Uses the Web

Michela O'Connor Abrams reflects on the synergies Dwell magazine has enjoyed through their web presence. Click once to play movie (4:06). Flash version

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Thursday, May 1, 2008

Michael Gold Identifies Web "Power Tools"

Michael Gold of West Gold Editorial Consulting explains his concept of web power tools for effective design. Click once to play movie (3:52). Flash version

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Thursday, April 17, 2008

Nigel Holmes Fires the Imagination

Nigel Holmes of Explanation Graphics reflects on his presentation to a packed house at the SPPC. Click once to play movie (2:34). Flash version

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Friday, April 4, 2008

Wired Makes Magazines That Work

Wired magazine executive editor Bob Cohn articulates the lasting value of the magazine and its interplay with online services. Click once to play movie (3:57). Flash version

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Thursday, March 13, 2008

Yahoo! and the Social Side of Publishing

Yahoo! Director of Product Management Cody Simms explains how MyBlogLog can be used by publishers to add a social networking piece to their sites. Play movie (2:42). Flash version

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