Stanford Publishing Courses Blog

Chris Anderson Describes "The Long Tail"

noreply@blogger.com (John Duhring) — Fri, 30 May 2008 21:38:00 +0000

Chris Anderson wrote "The Long Tail" and also works for Conde Nast as Editor-in-Chief of Wired magazine. He describes how a large media company might engage audiences taking into account what he has observed in his book. Click once to play movie (2:36). Flash version

How Dwell Magazine Uses the Web

noreply@blogger.com (John Duhring) — Fri, 16 May 2008 20:34:00 +0000

Michela O'Connor Abrams reflects on the synergies Dwell magazine has enjoyed through their web presence. Click once to play movie (4:06). Flash version

Michael Gold Identifies Web "Power Tools"

noreply@blogger.com (John Duhring) — Thu, 01 May 2008 17:56:00 +0000

Michael Gold of West Gold Editorial Consulting explains his concept of web power tools for effective design. Click once to play movie (3:52). Flash version

Nigel Holmes Fires the Imagination

noreply@blogger.com (John Duhring) — Thu, 17 Apr 2008 20:56:00 +0000

Nigel Holmes of Explanation Graphics reflects on his presentation to a packed house at the SPPC. Click once to play movie (2:34). Flash version

Wired Makes Magazines That Work

noreply@blogger.com (John Duhring) — Fri, 04 Apr 2008 18:39:00 +0000

Wired magazine executive editor Bob Cohn articulates the lasting value of the magazine and its interplay with online services. Click once to play movie (3:57). Flash version

Yahoo! and the Social Side of Publishing

noreply@blogger.com (John Duhring) — Thu, 13 Mar 2008 19:19:00 +0000

Yahoo! Director of Product Management Cody Simms explains how MyBlogLog can be used by publishers to add a social networking piece to their sites. Play movie (2:42). Flash version

Photographer Art Streiber on a Digital Workflow

noreply@blogger.com (John Duhring) — Mon, 25 Feb 2008 20:35:00 +0000

Cover photographer Art Streiber explains how an all-digital workflow brings surprising costs along with its benefits. Click once to play movie (3:04). Flash version

Paul Saffo Examines an Old Idea: E-Books

noreply@blogger.com (John Duhring) — Mon, 11 Feb 2008 21:56:00 +0000

Forecaster Paul Saffo has excellent timing. He shared his views on E-Books several months prior to the launch of Amazon's Kindle. Play Movie (3:12). Flash version

Perspectives from Glamour Magazine's Cynthia Leive

noreply@blogger.com (John Duhring) — Tue, 29 Jan 2008 07:14:00 +0000

Glamour magazine Editor-in-Chief Cynthia Leive shares insights on maintaining her brand in the face of the digital transformation. Play Movie (3:34). Flash version

Jonathan Alter on Where News Comes From

noreply@blogger.com (John Duhring) — Tue, 29 Jan 2008 01:06:00 +0000

Newsweek senior editor and columnist Jonathan Alter evaluates crowds and journalists as news sources. Play Movie (3:33). Flash version

Generating statistics in the wild with Podtrac

noreply@blogger.com (John Duhring) — Mon, 28 Jan 2008 22:01:00 +0000

Podtrac vice president Velvet Beard describes the metrics her firm makes available to podcasters. Podtrac's free services can help publishers connect with advertisers. Play Movie (3:25). Flash version

Podcast Strategies with Podango founder Scott Bourne

noreply@blogger.com (John Duhring) — Fri, 25 Jan 2008 19:27:00 +0000

Podango founder Scott Bourne explains strategies for delivering content through podcasts including channel creation, advertising, and viral marketing. Play Movie (2:59). Flash version

Kenji Kato on Why Podcasts Are So Appealing

noreply@blogger.com (John Duhring) — Thu, 10 Jan 2008 22:14:00 +0000

Podcaster Kenji Kato explains the flexibility inherent in the podcasting model, allowing publishers to deliver audio and video materials to a wide range of devices. Play Movie (3:42). Flash version

Podcaster Craig Syverson at New Media Expo 2007

noreply@blogger.com (John Duhring) — Fri, 30 Nov 2007 23:24:00 +0000

What makes a podcast work? We asked Craig Syverson, founder of the Silicon-Valley-based new media company gruntmedia, to give us his take. Note especially what he says about the length of video podcasts versus audio podcasts.
Play Movie (3:54). Flash version

Grammar Girl interviewed at New Media Expo 2007

noreply@blogger.com (John Duhring) — Tue, 06 Nov 2007 17:22:00 +0000

As traditional publishing companies transition content to the Web, an entirely new group of media folk has appeared on the West Coast with roots solely in digital media. Recently, we interviewed a number of them at the New Media Expo in Ontario, California. In this first segment, we talk with Mignon Fogarty, also known as "Grammar Girl," whose audio podcast became so popular that she was offered (ironically)...a book deal. Play Movie (3:39). Flash version

Wired's Art Director on the Basics of Magazine Design

noreply@blogger.com (John Duhring) — Tue, 12 Sep 2006 20:56:00 +0000

Jeremy LaCroix, Wired Magazine's Art Director, examines common mistakes and offers some practical guidance. Play Movie (1:56). Flash version

Kawasaki on How Blogging Promotes Books

noreply@blogger.com (John Duhring) — Sat, 09 Sep 2006 06:52:00 +0000

Guy Kawasaki--well-known author, blogger and venture capitalist--talks about the synergies between publishing a blog and publishing a book. Play Movie (2:46). Flash version

ESPN's Keith Clinkscales In Defense of Print...

noreply@blogger.com (John Duhring) — Tue, 05 Sep 2006 00:47:00 +0000

Keith Clinkscales, Vice President & General Manager of ESPN Publishing, testifies to the value of the magazine alongside TV and online media. Play Movie (4:40). Flash version

Paul Saffo: Media Changes Everything

noreply@blogger.com (John Duhring) — Fri, 01 Sep 2006 02:39:00 +0000

Paul Saffo, Silicon Valley's premiere technology forecaster, urges publishers to look beyond traditional practices and techniques.
Play Movie (2:03). Flash version

Ina Saltz on the Power of Online Cover Testing

noreply@blogger.com (John Duhring) — Thu, 31 Aug 2006 02:43:00 +0000

New York Art Director Ina Saltz reveals techniques for testing magazine covers online in order to increase newsstand sales. Play Movie (3:27). Flash version

Analyzing Book Project P&Ls

noreply@blogger.com (John Duhring) — Sun, 20 Aug 2006 21:33:00 +0000

John Owen, founder of Weldon Owen Book Publishers, takes participants through spreadsheet models for co-published book projects. Play Movie (3:20). Flash version

The 12-Part Grid

noreply@blogger.com (John Duhring) — Tue, 15 Aug 2006 21:27:00 +0000

The design team of Will Hopkins and Mary K. Baumann, who have redesigned some of the top publications in the U.S., explain "the 12-part grid" as an essential organizational element in magazine design. Play Movie (2:35). Flash version

What Market Research Predicts for Publishing

noreply@blogger.com (John Duhring) — Sat, 12 Aug 2006 06:20:00 +0000

Anthea Stratigos, co-founder of the market research firm Outsell, predicts that publishers today must move beyond convention as powerful new communications tools and platforms are adopted in the marketplace. Play Movie (2:47). Flash version

Stanford Publishing Course Participants Explain Why They Came

noreply@blogger.com (John Duhring) — Tue, 08 Aug 2006 22:15:00 +0000

Each session has its own flavor, yet common interests bring participants together. Play Movie (5:19). Flash version

Why Some Participants Return to Stanford for the Refresher Course

noreply@blogger.com (John Duhring) — Fri, 04 Aug 2006 23:05:00 +0000

Alumni of the Stanford Publishing Course who have experienced the power of new thinking in their professional lives sometimes return to Stanford for another immersion. Play Movie (2:18). Flash version