Stanford Publishing Courses Blog

Visual Trends

noreply@blogger.com (John Duhring) — Wed, 01 Jul 2009 22:48:00 +0000

Art Directors Mary K Baumann and Will Hopkins explore the visual trends affecting magazine and book design today. Click once to play movie (1:57). Flash version

Stolley's Laws

noreply@blogger.com (John Duhring) — Tue, 09 Jun 2009 23:48:00 +0000

People founding managing editor Richard Stolley explains the fundamentals of a successful cover, now known in the industry as "Stolley's Laws." Click once to play movie (2:42). Flash version

Gomez on Books

noreply@blogger.com (John Duhring) — Tue, 19 May 2009 18:43:00 +0000

Jeff Gomez, chief strategist for Penguin's digital marketing efforts, talks about the future of books online. Click once to play movie (1:16). Flash version

Ideo Founder Ponders Media as Communications

noreply@blogger.com (John Duhring) — Mon, 04 May 2009 04:43:00 +0000

IDEO co-founder Bill Moggridge demos "Tangible Earth Project" at Stanford's Publishing Course & challenges publishers to think beyond traditional media in strategizing for the future. Click once to play movie (1:16). Flash version

Baby Center Goes International Online Only

noreply@blogger.com (John Duhring) — Thu, 16 Apr 2009 17:59:00 +0000

Linda Murray of Baby Center, a "pure play" Web-only magazine, describes Baby Center's business model and explains why the print magazine was abandoned. Click once to play movie (3:05). Flash version

Book Publishing for Emerging International Markets

noreply@blogger.com (John Duhring) — Mon, 09 Mar 2009 23:27:00 +0000

John Owen, Chairman & Group Publisher of Bonnier Publishing, explains how he mitigates publishing risks, and why he believes emerging markets will play a greater role in his business strategies. Click once to play movie (3:26). Flash version

Jeremy LaCroix on Using a 12-Part Grid to Design a Web Page

noreply@blogger.com (John Duhring) — Thu, 19 Feb 2009 19:31:00 +0000

Jeremy LaCroix, who was Art Director at Wired magazine before moving into Web design at CNET/CBS, explains how to use the 12-part grid to design a web page, and surveys sites that use the 12-part grid. This presentation took place at the '08 Stanford Professional Publishing Course. Click once to play movie (4:05). Flash version

HarperStudio: Today's Publisher, Today's Challenges

noreply@blogger.com (John Duhring) — Thu, 04 Dec 2008 06:37:00 +0000

Trade book publishers are under pressure from all sides: soaring author advances, heavy returns, demand for digital formats. What must publishers do to survive? HarperStudio's President Robert Miller lays out new strategies for a new age. This is an audio file of Miller's complete 45-minute presentation from the '08 Stanford Professional Publishing Course. Introduced by Alan Rinzler, Executive Editor of Jossey Bass/Wiley. (45:26 minutes). To listen, click the left arrow on the audio bar at left. To download via iTunes, click on the green iTunes button at right.

Harper Studio: New Approaches to Marketing Books

noreply@blogger.com (John Duhring) — Thu, 04 Dec 2008 06:20:00 +0000

Bob Miller, President of HarperCollins' new Harper Studio imprint, describes his plans to use new digital tools to market books. Click once to play movie (3:07). Flash version

Making Web Metrics Work

noreply@blogger.com (John Duhring) — Tue, 21 Oct 2008 00:24:00 +0000

Shari Cleary, Director of Digital Entertainment & Games Research, MTVN Networks, explains how to use web analytics strategically. Click once to play movie (2:09). Flash version

Four Major Online Marketing Trends

noreply@blogger.com (John Duhring) — Sun, 05 Oct 2008 23:34:00 +0000

Razorfish VP RJ Hilgers identifies and describes four major online marketing trends: the proliferation of content, consumer expectations of control, distribution and accountability. Click once to play movie (2:34). Flash version

Consumer Reports: How to Make More Money with your Site

noreply@blogger.com (John Duhring) — Sat, 20 Sep 2008 01:04:00 +0000

Consumer Reports VP Kevin McKean describes five ways that sites are making money beyond advertising. Click once to play movie (3:35). Flash version

CNet's Molly Wood on Developing Video Talent

noreply@blogger.com (John Duhring) — Wed, 03 Sep 2008 05:57:00 +0000

Molly Wood, who anchors the Buzz Report for CNet, describes how organizations can look within to find talent that will engage their audience in a genuine way. Click once to play movie (1:43). Flash version

Chris Anderson Describes "The Long Tail"

noreply@blogger.com (John Duhring) — Fri, 30 May 2008 21:38:00 +0000

Chris Anderson wrote "The Long Tail" and also works for Conde Nast as Editor-in-Chief of Wired magazine. He describes how a large media company might engage audiences taking into account what he has observed in his book. Click once to play movie (2:36). Flash version

How Dwell Magazine Uses the Web

noreply@blogger.com (John Duhring) — Fri, 16 May 2008 20:34:00 +0000

Michela O'Connor Abrams reflects on the synergies Dwell magazine has enjoyed through their web presence. Click once to play movie (4:06). Flash version

Michael Gold Identifies Web "Power Tools"

noreply@blogger.com (John Duhring) — Thu, 01 May 2008 17:56:00 +0000

Michael Gold of West Gold Editorial Consulting explains his concept of web power tools for effective design. Click once to play movie (3:52). Flash version

Nigel Holmes Fires the Imagination

noreply@blogger.com (John Duhring) — Thu, 17 Apr 2008 20:56:00 +0000

Nigel Holmes of Explanation Graphics reflects on his presentation to a packed house at the SPPC. Click once to play movie (2:34). Flash version

Wired Makes Magazines That Work

noreply@blogger.com (John Duhring) — Fri, 04 Apr 2008 18:39:00 +0000

Wired magazine executive editor Bob Cohn articulates the lasting value of the magazine and its interplay with online services. Click once to play movie (3:57). Flash version

Yahoo! and the Social Side of Publishing

noreply@blogger.com (John Duhring) — Thu, 13 Mar 2008 19:19:00 +0000

Yahoo! Director of Product Management Cody Simms explains how MyBlogLog can be used by publishers to add a social networking piece to their sites. Play movie (2:42). Flash version

Photographer Art Streiber on a Digital Workflow

noreply@blogger.com (John Duhring) — Mon, 25 Feb 2008 20:35:00 +0000

Cover photographer Art Streiber explains how an all-digital workflow brings surprising costs along with its benefits. Click once to play movie (3:04). Flash version

Paul Saffo Examines an Old Idea: E-Books

noreply@blogger.com (John Duhring) — Mon, 11 Feb 2008 21:56:00 +0000

Forecaster Paul Saffo has excellent timing. He shared his views on E-Books several months prior to the launch of Amazon's Kindle. Play Movie (3:12). Flash version

Glamour on Building a Site That Supports the Magazine

noreply@blogger.com (John Duhring) — Tue, 29 Jan 2008 07:14:00 +0000

Glamour's Editor-in-Chief Cynthia Leive shares her insights on extending her brand to the Web, including the importance of loosening control, allowing more experimentation, and building authentic voice. Play Movie (3:34). Flash version

Jonathan Alter on Where News Comes From

noreply@blogger.com (John Duhring) — Tue, 29 Jan 2008 01:06:00 +0000

Newsweek senior editor and columnist Jonathan Alter evaluates crowds and journalists as news sources. Play Movie (3:33). Flash version

Generating statistics in the wild with Podtrac

noreply@blogger.com (John Duhring) — Mon, 28 Jan 2008 22:01:00 +0000

Podtrac vice president Velvet Beard describes the metrics her firm makes available to podcasters. Podtrac's free services can help publishers connect with advertisers. Play Movie (3:25). Flash version

Podcast Strategies with Podango founder Scott Bourne

noreply@blogger.com (John Duhring) — Fri, 25 Jan 2008 19:27:00 +0000

Podango founder Scott Bourne explains strategies for delivering content through podcasts including channel creation, advertising, and viral marketing. Play Movie (2:59). Flash version