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Best Practices for Your Website

Each year, website managers from all over the world gather at or near Stanford to learn from the pros how to make their sites more popular, stickier, more successful. This DVD series, produced in November 2008, captures the essence of Stanford Publishing Courses' intense three-day workshop on website design, content, and usability. Each DVD is $99; the set of 12 DVDs is $795.

You can order one or the series from our partners at Kantola Productions.

THE SERIES INCLUDES:
  • BEHIND THE BROWSER:
    A PRIMER ON HOW WEB SITES WORK

    Matt Cohen, CEO, OneSpot
  • HOW TO PULL OFF A SUCCESSFUL REDESIGN
    Michael Gold, Founder, West Gold Editorial
  • BROADCASTING YOUR BRAND: HOW TO SPRINKLE YOUR BRAND THROUGHOUT THE WEB
    Cody Simms, Sr. Director/Product Management, Yahoo!
  • HARNESSING THE POWER OF BLOGS
    Scott Karp, Editor & Publisher, Publishing 2.0
  • MOBILE STRATEGIES
    Sabina Shnapek, Director of Advertising Sales, AdInfuse
  • SECRETS OF SEARCH ENGINE OPTIMIZATION
    Rand Fishkin, Founder & CEO, SEOmoz
  • TEN MISTAKES WEBSITES STILL MAKE--
    AND HOW TO FIX THEM

    Michael Gold, Founder West Gold Editorial
  • SMARTER STRATEGIES FOR ENEWSLETTERS
    Loren McDonald, VP/Industry Relations, SilverPop
  • STAYING OUT OF LEGAL TROUBLE
    Jon Hart, Attorney, Dow Lohnes, PLLC
  • USER-GENERATED CONTENT:
    USING IT, CONTROLLING IT

    Kevin McKean, VP/Editorial Director, Consumer Reports
  • VIDEO STRATEGIES: WHAT'S WORKING TODAY Sean Nolan, Director, Men's Health Online and
    Molly Wood, Executive Editor, CNET.com
  • USING WEB METRICS STRATEGICALLY
    Shari Cleary, Director of Digital Entertainment &
    Games Research, MTV Networks

 
Web Publishing Course
"I've come back with lots of good ideas. The experience was very rewarding!"
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