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Strategic Planning for Publishing Executives is a 3-day program structured to teach senior-level publishing executives key frameworks for thinking about corporate publishing strategies. Created and led by faculty of the Stanford Graduate School of Business (GSB), the Course is designed to attract small teams of top-level publishing executives looking to step away from the day-to-day demands of their businesses and work together to realign their organizational goals, so that each member of the team is acting in concert with the same key strategies. Individuals interested in attending alone are waitlisted until March 14, and accepted only if space allows.
The Course offers each team the opportunity to participate in a detailed analysis of its markets, its competition, its complements, its strengths, its weaknesses, and to significantly revise its strategies based on the information uncovered in the exercise. The resulting plans are then individually critiqued by the GSB faculty working together with participants in the Course.
As a member of the executive team in your publishing company, you evaluate new ideas daily to keep your business on track. Will you expand your current line of publications? Partner on a new endeavor? Rethink your sales strategies? Investigate a new media venture? This Course will help you create frameworks for assessing those and other new ideas--and will strengthen your understanding of when to say yes, and when to say no.
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