Strategic Planning for Publishing Executives
April 10-12, 2008 · Stanford, CA
The program is designed for senior executives in magazine and book publishing companies who are responsible for setting and implementing overall strategies within their organizations or divisions. Applications will be screened, and only those with demonstrated senior-level responsibilities will be accepted into the program.
Because a key goal of the program is to develop teams of managers whose strategic plans are clearly aligned within their organizations, we strongly recommend that you send a team of executives who work together on a daily basis. In accepting applicants, we will give preference to teams of two or more over managers who apply individually. Single applicants will be waitlisted until March 14 and notified of acceptance on that date.
Here are some examples of typical teams that might attend the program together:
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Sample Book Teams
TEAM #1
President/Publisher
National Sales Manager
TEAM #2
President
Publisher/Adult Books
Publisher/Children's Books
Trade Marketing Director
TEAM #3
VP/Editorial Director
VP/Business Development
Director of Rights & Sales
TEAM #4
Editor-in-Chief
Creative Director
Director of Web Development
Director of Production |
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Sample Magazine Teams
TEAM #1
Publisher
Executive Editor
TEAM #2
Editor-in-Chief
Art Director
Production Head
Director of Custom Programs
TEAM #3
Publisher
Editorial Director
Director of Marketing
Circulation Manager
TEAM #4
Executive Editor
VP/Sales
Director of Circulation |
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