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Strategic Planning for Publishing Executives
April 10-12, 2008 · Stanford, CA
The curriculum is drawn in part from the work of James C. Collins and Jerry I. Porras, authors of Built to Last: Successful Habits of Visionary Companies. KEY TOPICS AND TAKEAWAYS INCLUDE:
- Understanding classic principles of business strategy.
- Identifying and clarifying the strategy of your organization, including its competitive advantage, scope and logic.
- Analyzing the opportunities and dangers in your market, including competitors, consumers, vendors and employees.
- Articulating your organization's vision and goals.
- Integrating goals with strategy.
- Ensuring that there is a fit between your on-ground resource allocations, policies, and procedures; and the broader strategy of your organization.
Sessions will be organized around the case method used at Stanford's Graduate School of Business, and will be interspersed with interactive exercises, short lectures and class discussion. Participants should be prepared to complete advance reading assignments requiring approximately 8 hours of work before coming to campus.
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