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The Stanford Web Publishing Course
November 11-14, 2007 · Monterey, CA

This portion of our site describes the 2007 workshop.
We will post updated information for our November 2008 workshop in June 2008.

Featured Lecturers
Academic Directors
SUSAN WEST & MICHAEL GOLD
West Gold Editorial Consulting
Ms. West and Mr. Gold advise many top-echelon Web and magazine publishers in content, strategy, usability and re-design. These include Consumer Reports, Web MD, George Lucas Education Foundation, Time Inc./AOL, Discovery.com, British Medical Journal and American Chemical Society. They are founding editors of Time Inc.'s Health magazine and consulted on the launch of Dwell magazine.
Workshop Lecturers
GUY KAWASAKI
Managing Director, Garage Technology Ventures
Mr. Kawasaki runs the early-stage venture capital firm Garage Technology Ventures, and serves as a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, where he was one of the individuals responsible for the success of the Macintosh computer. He has authored eight books, including The Art of the Start, Rules of Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.
ROBERT SCOBLE
Tecnical Evangelist, Writer, Blogger
Mr. Scoble is a technologies evangelist, writer, and the author of the popular blog Scobleizer (scobleizer.com ). He is currently Vice President of Media Development at the Palo Alto-based video-podcast startup company PodTech.net, where among other things he produces the ScobleShow, a series of interviews and stories about, as the site puts it, "geeks, technologists and developers."
SCOTT KARP
Publisher, Publishing 2.0, and CEO Publish2
Mr. Karp is Editor & Publisher of Publishing 2.0, a widely-read and respected blog that takes an incisive look at how technology is transforming media. He is also co-founder & CEO of Publish2, a social network and Web 2.0 platform for journalists. Mr. Karp was previously Director of Digital Strategy for Atlantic Media, publisher of The Atlantic Monthly. Recently, he was named by Folio: magazine as one of the 40 Most Influential People in Publishing for 2007.
KEVIN MCKEAN
Vice President/Editorial Director, Consumer Reports
Mr. McKean is VP/Editorial Director of Consumers Union, publisher of Consumer Reports magazine and ConsumerReports.org. In this position, Mr. McKean oversees the editorial content and design for all of CU's publications, including special-interest publications, newsletters, and ConsumerReports.org, the nation's largest publication-based subscription Web site. Prior to his current position, Mr. McKean was CEO and Editorial Director of InfoWorld Media Group.
MATT MCALISTER
Director, Yahoo! Developer Network
Mr. McAlister is Director of the Yahoo! Developer Network and an expert in online media technologies. His previous experience includes overseeing online operations for both InfoWorld and The Industry Standard.
SEAN NOLAN
Director, Men's Health Online
Mr. Nolan is Director of Men's Health online, where he is responsible for both the editorial and production/development teams. He brings to the position 20 years of publishing experience in newspapers, consumer magazines, and online.
JONATHAN HART
Partner, Dow Lohnes PLLC
Mr. Hart is a Stanford-trained attorney who practices law in the Media and Information Technologies group of his firm's Washington DC offices. He specializes in media law--including Web and print publishing. His book Internet Law: A Field Guide has become an essential resource for managers grappling with the legal issues of Web publishing.
JESSIE STRICCHIOLA
Founder & President, Alchemist Media
Ms. Stricchiola is an expert in search engine optimization with over 10 years of search marketing experience. She has been quoted in The New York Times, The Wall Street Journal, Newsweek, Business 2.0, and The Washington Post, and has been interviewed by NBC Nightly News, NPR, and The BBC. She is currently authoring The Art of SEO, to be published by O'Reilly Media.
KENJI KATO
Podcaster, MacBreak and This Week in Media
Mr. Kato can be seen regularly on This Week In Media (www.twit.tv/twim), MacBreak and MacBreak Tech podcasts on the twit.tv and pixelcorps.tv netcast networks. He has 18 years of experience in media and high tech--with special expertise in video, podcasting and interactive media creation.
SHARI CLEARY
Digital Marketing Consultant, Visual Sciences
Ms. Cleary is a member of the Professional Services team at Visual Sciences (formerly WebSideStory), a leading Web analytics company. In this role, she works closely with media customers to optimize their Web analytics. Prior to joining Visual Sciences, Ms. Cleary served as Director of Research for CBS Digital Media where she was responsible for CBSNEWS.COM, CBS.COM and UPN.COM. She has worked in marketing research since 1997, and in the field of Web analytics since 1999 when she joined comScore Media Metrix, an Internet audience measurement company.
MOLLY WOOD
Executive Editor, CNet
Ms. Wood is an Executive Editor at CNET.com, where she is host of the Buzz Report, a weekly technology news show that puts a fresh and funny spin on both gadgets and industry analysis. She also hosts the CNET Mailbag video series, and co-hosts the Buzz Out Loud and Gadgettes podcasts. Previously, Ms. Wood was a reporter and editor for The Associated Press and MacHome Journal. She is currently a recognized technology expert who frequently appears on CNBC, NPR, CNN Radio, MarketWatch Radio, San Francisco's KGO/ABC TV, G4 and numerous other local television affiliates throughout the country.
KENT ANDERSON
Executive Director of International Business and Product Development,
The New England Journal of Medicine
Mr. Anderson is Executive Director of International Business and Product Development for the New England Journal of Medicine, Journal Watch, and other publications of the Massachusetts Medical Society. Prior to this, he was Director of Medical Journals at the American Academy of Pediatrics. He has been in publishing for over 18 years, and has worked as a writer, editor, designer, managing editor, and publisher.
ALEX WRIGHT
Information Architect, The New York Times
Mr. Wright has led information architecture initiatives for The New York Times, Harvard University, IBM, Microsoft, The Long Now Foundation, Internet Archive, and Yahoo! He is the author of Glut: Mastering Information Through the Ages, and his writing has appeared in Salon.com, The Christian Science Monitor, The Believer, Harvard Magazine, and Utne Reader, among others
R.J. HILGERS
Vice President/Digital Marketing Services, Avenue A|Razorfish
Mr. Hilgers is responsible for leading and growing both the client services and digital marketing services groups for Avenue A | Razorfish in California. He is also a key member of the Avenue A | Razorfish National Media, Analytics, Integrated Digital Marketing and Advanced Media Solutions advisory teams.

Web Publishing Course
 
 
 
 
 
 
 
 
 
 
 
Copyright and web publishing law are covered by Jon Hart of Dow Lohnes & Albertson during an al fresco lunch.
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