The Stanford Web Publishing Course
November 16-19, 2008 · Monterey, CA
Academic Directors
SUSAN WEST & MICHAEL GOLD
West Gold Editorial Consulting
Ms. West and Mr. Gold advise many top-echelon Web and magazine publishers in content, strategy, usability and re-design processes. Organizations with whom they've worked include Consumer Reports, Web MD, George Lucas Educational Foundation, Time Inc./AOL, PCWorld, New England Journal of Medicine, Cooking Light and American Chemical Society. They are seasoned magazine professionals, and co-founders of Time Inc.'s Health magazine.
Workshop Lecturers
KEVIN MCKEAN
Vice President/Editorial Director, Consumer Reports
Mr. McKean is VP/Editorial Director of Consumers Union, publisher of Consumer Reports magazine and ConsumerReports.org, where he oversees the editorial content and design for all of CU's publications, including special-interest publications, newsletters, and ConsumerReports.org, the nation's largest publication-based subscription Web site.
SEAN NOLAN
Director, Men's Health Online
Mr. Nolan is Director of Men's Health Online, where he is responsible for both the editorial and production/development teams. He brings to the position 20 years of publishing experience in newspapers (Chicago Tribune), consumer magazines (Access Internet magazine, Women's Health), and online (YogaLife -- Rodale's first Web-only product -- and now MH.com).
CODY SIMMS
Senior Director of Product Management for Yahoo! Open Strategy, Yahoo!
Mr. Simms is Senior Director of Product Management for Yahoo!’s recently announced efforts to rewire Yahoo! with new platforms that will make Yahoo! radically more social and more open to developers. He has held product management positions at The New York Times, Sprint PCS, and NBC Internet.
MOLLY WOOD
Executive Editor, CNET.com
Ms. Wood is an Executive Editor at CNET.com, where she hosts the Buzz Report, a weekly technology news show that puts a fresh and funny spin on both gadgets and industry analysis. She also hosts the CNET Mailbag video series, and co-hosts the Buzz Out Loud and Gadgettes podcasts. She appears on CNBC, NPR, CNN Radio, MarketWatch Radio, San Francisco's KGO/ABC TV, G4 and numerous other television affiliates throughout the country.
SCOTT KARP
Editor & Publisher, Publishing 2.0 Blog
Mr. Karp is Editor & Publisher of Publishing 2.0, a widely-read and respected blog that takes an incisive look at how technology is transforming media. He is also co-founder and CEO of Publish2, a free web-based editorial system that helps journalists and web editors integrate the gathering and publishing of relevant links into their editorial workflows. Last year Folio: magazine named Mr. Karp one of the 40 most influential people in publishing.
KENT ANDERSON
CEO & Executive Director/International Business and Product Development, The New England Journal of Medicine
Mr. Anderson has been in healthcare publishing for more than 18 years. He has shared in regional, national, and international awards as a writer, editor, publisher, and designer. He has launched many new titles both in print and online, managed major publication overhauls and redesigns, and helped to develop robust ancillary product portfolios.
SABINA SHNAPEK
Director of Advertising Sales, Ad Infuse
Ms. Shnapek specializes in developing strategies for content distribution & advertising on mobile devices. She is one of the founders of Palm.net and Ericsson Mobility World, and she has over 13 years of experience helping media and entertainment companies expand their footprint in the digital world.
MATT COHEN
CEO & Founder, OneSpot
Mr. Cohen is the founder of OneSpot, a smart Web content aggregator that helps brands drive traffic and revenue by automatically finding digital content for their sites, email newsletters, and blogs. KENJI KATO
Podcaster and Video Evangelist
Mr. Kato has been a regular on This Week In Media, MacBreak and MacBreak Tech podcasts on the twit.tv and pixelcorps.tv netcast networks. He has 18 years of experience in media and high tech--with special expertise in video, podcasting and interactive media creation.
JON HART
Partner, Dow Lohnes PLLC
Mr. Hart is a Stanford-trained attorney who practices law in the Media and Information Technologies group of his firm's Washington DC offices. He specializes in media law--including Web and print publishing. His book Internet Law: A Field Guide has become an essential resource for managers grappling with the legal issues of Web publishing.
LOREN MCDONALD
Vice President/Industry Relations, SilverPOP
Mr. McDonald has 24 years of experience in email marketing and strategic planning. An acknowledged thought leader, he is co-chair of the Email Measurement & Accuracy committee for the Direct Marketing Association (DMA). In 2005, he was selected Marketing Executive of the Year by the American Business Awards.
SHARI CLEARY
Digital Marketing Consultant, Visual Sciences
Mrs. Cleary is a member of the Professional Services team at Visual Sciences (formerly WebSideStory), a leading Web analytics company. In this role, she works closely with media companies to optimize their Web analytics.
RAND FISHKIN
Founder & CEO, SEOmoz
Mr. Fishkin is the founder and CEO of SEOmoz, a Seattle-based company that serves as a hub and resource for search marketers worldwide. He also runs the popular SEOmoz search marketing blog. Mr. Fishkin has been featured in Newsweek, quoted in The Washington Post, USA Today, The Wall Street Journal Online and numerous other publications.
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