The Stanford Professional Publishing Course

July 2008 · Stanford, CA

Schedule for Main Course - July 12-19, 2008
The Main Course begins on Saturday, July 12, 2008 with registration and housing check-in from 11:00am to 2:45 p.m. At 3:00 p.m., the SPPC Class of 2008 gathers to meet one another and to hear an overview of the program. Faculty members on hand will join participants for our Opening Reception and Dinner, and evening speaker. Subsequent class days run from 9:00 am to 4:00 pm. Study groups often meet from 4:00 pm to 5:30 pm. On some evenings, there are scheduled informal "fireside chats" featuring special guest speakers. The Course ends with a farewell dinner and celebration on Saturday, July 19.

Schedule for International Pre-Course - July 10-12, 2008
The Pre-Course registration and dormitory check-in take place on Wednesday afternoon, July 9, from 3 to 5 p.m. Classes begin on Thursday morning, July 10, 9:00 a.m. Additional classes and field trips are scheduled for July 11 and the morning of July 12. At 3 p.m. on July 12, Pre-Course participants join U.S. participants for the overview and opening session of the Main Course.

When you apply, you indicate your interest in following either the book or magazine track. Each day book and magazine workshops run concurrently, with participants attending classes in the track they have pre-selected. Where appropriate, the book and magazine tracks are brought together for general sessions that cover issues of interest to all participants.

Here's a sampling of classes being planned for the upcoming Course. (Please note that details may change up until the beginning of the Course.)

Joint Sessions

HARNESSING THE POWER OF SOCIAL APPLICATIONS
THE ART OF THE INTERVIEW
THE TRUTH ABOUT MOBILE PLATFORMS
HOW TO INNOVATE
DESIGNING NEW MEDIA

Book Sessions

THE CORE IDEA: HOW IT'S DISCOVERED, FOCUSED, DELIVERED
WEB-BASED MARKETING TOOLS & TECHNIQUES
MANAGING CREATIVE PEOPLE
WHAT MAKES A GOOD BOOK COVER
STRATEGIES FOR INCREASING PROFITABILITY
WILL THIS BOOK CROSS BORDERS?
HOW DIGITAL PRODUCTION CHANGES THE GAME
FIVE NEW WAYS TO WORK WITH AMAZON
WHAT YOU CAN LEARN FROM THE P&L
BOOKLESS LIBRARIES AND SECOND LIFE

Magazine Sessions

EDITOR AS AGGREGATOR
THE EVOLUTION OF ONLINE MAGAZINES
THE ORG CHART OF A PRINT/WEB COMPANY
COVERS THAT SELL
WHEN AND HOW TO REDESIGN A PRINT MAGAZINE
BUILDING COMMUNITY AMONG YOUR READERS
TAKING YOUR PUBLICATION GLOBAL
SMARTER PHOTOSHOOTS
WHO'S MAKING MONEY ONLINE & HOW?
ECONOMICS OF CIRCULATION, DISTRIBUTION AND NEWSSTAND
HOW TO DRIVE AD SALES IN PRINT AND ONLINE
NEW MODELS FOR MAGAZINE PUBLISHERS
POSITIONING YOUR PUBLICATION
COMPETING BEYOND METRICS



	Introduction
	What's Special About This Course
	Schedule & Topics
	Academic Directors
	Featured Lecturers
	Executive Refresher Course for Alumni
	Pre-Course for Internationals
	Alumni Advisory Board
	Admission & Tuition
	Financial Aid
	Apply
	Past Attendees
	FAQ's
	Testimonials
	Photo Gallery
	Video Gallery



	Download a Brochure