When you apply, you indicate your interest in following either the book or magazine track. Each day book and magazine workshops run concurrently, with participants attending classes in the track they have pre-selected. Where appropriate, the book and magazine tracks are brought together for general sessions that cover issues of interest to all participants.

Here's a sampling of classes being planned for the upcoming Course. (Please note that details may change up until the beginning of the Course.)

• RE-IMAGINING MEDIA
  
• THE TRUTH ABOUT MOBILE PLATFORMS
• HOW TO GENERATE BUZZ ONLINE: THE POWER OF TWITTER
• SAVING TYPOGRAPHY
• SECOND-GENERATION E-READERS
• HOW TO INNOVATE: THE STANFORD D-SCHOOL METHOD
• CREATING IDENTITY ACROSS MEDIA
• ART OF THE INTERVIEW
• ORGANIZING WEB CONTENT
• SOCIAL MEDIA MARKETING STRATEGIES: NING, LINKEDIN, FACEBOOK
  
  

• THE CORE IDEA: HOW IT'S DISCOVERED, FOCUSED, DELIVERED VIA PRINT & DIGITAL
• WEB-BASED MARKETING TOOLS & TECHNIQUES
• WILL THIS BOOK CROSS BORDERS?
• WHAT MAKES A GOOD JACKET
• STRATEGIES FOR INCREASING PROFITABILITY
• SELLING INTO INTERNATIONAL MARKETS
• AUTHORS & WEB VIDEO
• HOW TO WORK WITH BLOGGERS

• THE EDITOR'S CHANGING ROLE: AGGREGATOR? CONTENT STRATEGIST?
• RUNNING A ROBUST MAGAZINE WEBSITE
• DIGITIZING THE PHOTOSHOOT
• MANAGING PEOPLE IN TIMES OF CHANGE
• TODAY'S ECONOMICS: CIRCULATION AND NEWSSTAND SALES
• THE POWER OF WORDS
• WORKING WITH AD NETWORKS
• ADDING WEB VIDEO ON THE CHEAP
• WHAT SHOULD YOUR BUSINESS MODEL LOOK LIKE NOW

 

Schedule for Main Course - July 11-17, 2009
The Main Course begins on Saturday, July 11, 2009 with registration and housing check-in from 11:00am to 2:45 p.m. At 3:00 p.m., the Class of 2009 gathers to meet one another and to hear an overview of the program. Faculty members on hand will join participants for our Opening Reception and Dinner, and evening speaker. Subsequent class days run from 9:00 am to 4:00 pm. Study groups often meet from 4:00 pm to 5:30 pm. On some evenings, we gather for "fireside chats" featuring special guest speakers. The Course ends with a farewell dinner and celebration on Friday, July 17.