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The Stanford Professional Publishing Course
July 2008 · Stanford, CA


This Video Sampler was created through interviews with speakers
and participants during the 2006 Stanford Professional Publishing Course.
Photo Gallery
Videos by John Duhring


  MEDIA CHANGES EVERYTHING
  Paul Saffo, Technologies Forecaster and Stanford Professor

Editors, content managers, and publishers know experience builds savvy and intuition. Saffo urges all publishers apply this logic to today's
market-changing technologies — try new technologies with the courage to fail and the vision to reshape your industry.

Media Changes Everything
View Video > >
 

About the Course
Holly Brady, Director
Leslie Roberts, Assoc Director
View Video > >
A hallmark of the Course is the assignment in which teams work together to develope a plan to launch a new publishing project.
Online Cover Testing
Ina Saltz, Principal
Saltz Design
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What Market Research Predicts
Anthea Stratigos
Co-Founder and CEO
Outsell
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The Power of Blogging
Guy Kawasaki, Founder and
Silicon Valley Venture Capitalist
Garage Technologies
View Video > >
In Defense of Print
Keith Clinkscales, Senior VP
ESPN Publishing
View Video > >
Reinforcing Design Basics
Jeremy La Croix, Art Director
Wired magazine
View Video > >
The After-Party Celebration
Winning participants of the
Launch Project Competition
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Insights from Participants
Angus Macaulay, Runners World
Amy Coronato, Questex Media
View Video > >
The 12-Part Grid
Mary K. Baumann and
Will Hopkins of the NY
design firm HopkinsBaumann
View the Video > >
Returning Participants Speak
Verena Bormann,
Notmusa SA de CV
Charlie Clark, Le Chat Noir
View Video > >
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