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Archived Sessions
Below is our collection of Archived Virtual Seminars available for purchase. Each streaming presentation is only $149, and can be viewed an unlimited number of times. You'll need a personal computer and Real Media Player to view the Seminars (Please review the technical requirements before purchasing).
FEATURING:
 
Digital Video: Publishing to the Web
KENJI KATO, Stanford Publishing Courses New Media Group
Wednesday, April 02, 11am Pacific Time

How do you get the maximum exposure for your video? How do you promote your programs? In this seminar we discuss the many ways of publishing your video.

  • How to deliver your video (streaming or progressive download)
  • Where to host your video
  • Delivery platforms: YouTube, iTunes, your website, etc.
  • The dark art of tracking video statistics
  • Monetizing your videos

SEMINAR LEADER:
Kenji Kato of Stanford Publishing Courses New Media Group is also host of the popular audio podcast This Week in Media and a featured contributor to the video podcasts MacBreak and MacBreak Tech. His experience spans 18 years in media and technology, with special focus on video editing, motion graphics, podcasting, and collaborative Web technologies. He has held positions at the Center for Homeland Defense and Security and Apple Computer.

 
Digital Video: After the Shoot
CRAIG SYVERSON, Stanford Publishing Courses New Media Group
Wednesday, March 12, 11am Pacific Time

Now that you've captured your footage, it's time to focus on how to get that raw material into a finished package. We'll give an overview of the different stages of post-production: video editing, sound editing, color correction, graphics and the like. We'll also talk about the importance of good data storage and effective backup strategies. Key areas covered:

  • Editing and tightening the video
  • Sweetening the sound
  • Adding graphic overlays
  • The dark art of compressing

SEMINAR LEADER:
Craig Syverson of Stanford Publishing Courses New Media Group is also the founder of gruntmedia, a new media publishing company producing video podcasts that reveal the basic workings of everyday things. Prior to this, he led the in-house media production group for the world-renowned product design and innovation firm IDEO.

Digital Video: Choosing the Right Gear
KENJI KATO, Stanford Publishing Courses New Media Group
Wednesday, February 20, 11am Pacific Time

Producing online media has become much simpler with the advent of new tools—-but you still need know-how to produce something that looks reasonably professional. In this seminar, we'll provide a checklist of what you need and give you our highly biased opinion on each, along with ballpark estimates of the costs involved in getting started. Key areas covered:

  • Video cameras – features to look for in entry-level gear
  • Microphones – the importance of capturing good sound
  • Lighting – when you need it, when you don't
  • Editing tools – which software tools are a must, which are add-ons

SEMINAR LEADER:
Kenji Kato of Stanford Publishing Courses New Media Group is also host of the audio podcast This Week in Media and the video podcast MacBreak.

Digital Video: Strategies for Adding Video To Your Site
CRAIG SYVERSON, Stanford Publishing Courses New Media Group
Wednesday, January 23, 11am Pacific Time

Most publishers think that creating compelling video for an online publication, blog or podcast starts with finding the right equipment and training the right staffers. But the first step in unleashing the power of video is to develop a clear strategy for your site. What kinds of content will you feature in your videos? Where will you locate that content? How will you get the broadest distribution for your investment? In this seminar, we'll focus on:

  • Determining your goals and shaping your video strategies to those goals
  • Creating the right look and feel for each video or series you create
  • Building something that can grow and scale
  • Assessing the effectiveness of your videos

SEMINAR LEADER:
Craig Syverson of Stanford Publishing Courses New Media Group is also the founder of gruntmedia, a new media publishing company producing video podcasts that reveal the basic workings of everyday things. Prior to this, he led the in-house media production group for the world-renowned product design and innovation firm IDEO.

Harnessing the Power of the Blog
RAND FISHKIN, Founder, SEOmoz.org

Blogging can drive traffic to your site and create a community of passionate, dedicated users. It can also be a black hole into which you sink time and money. How do you harness the power of the blog without losing control of your editorial mission?

In this session, prominent blogger Rand Fishkin offers clear insight into how to start a blog and how to maximize its reach and effectiveness. He discusses the kinds of content that work best in blogs, and how not to burn out in writing your blog. And he covers the nuts-and-bolts of everyday blogging, including:
• how often to blog,
• when to accept comments from your readers,
• why you should add RSS,
• how to promote your blog,
• what to track through your web analytics software,
• how to properly archive your past postings.

SEMINAR LEADER:
Rand Fishkin has built an entire business on search-engine-optimization through his blog, which attracts over 10,000 unique readers per day. He has been profiled in Newsweek and widely quoted in the press, including USA Today & the Washington Post.

Secrets of Search Engine Optimization
RAND FISHKIN, Founder, SEOmoz.org

Search engines present both challenges and great opportunities for site designers & developers. Learn how search engines judge a Web page's quality and importance, how to improve your site's ranking, and what it takes to draw more visitors from search engines to your site.

SEMINAR LEADER:
Rand Fishkin is the search-engine-optimization expert who runs the popular website SEOmoz.org. He has been widely quoted in the press, including Newsweek, USA Today & the Washington Post. He speaks regularly at conferences worldwide on the topic of search marketing & blogging.

Using Web Analytics Strategically
SHARI CLEARY, Digital Marketing Consultant, WebSideStory

We all have technology in place to track Web statistics. But interpreting the data we gather, and changing our sites because of it, are still black arts. What can you track with your Web stats? What should you track? And what do all those datapoints mean for your Web-based publishing business?

SEMINAR LEADER:
Shari Cleary, Digital Marketing Consultant for WebSideStory, works closely with media professionals to optimize their Web analytics. Previous to her current position, Ms. Cleary was Director of Research for CBS Digital Media, where she was responsible for tracking the Web statistics for CBSNews.com, CBS.com and UPN.com.

10 Mistakes Web Sites Still Make—And How to Fix Them
MICHAEL GOLD, Co-Founder and Principal, West Gold Editorial

Many Web sites are still puzzling places that make it hard for users to do what they need to do. Working with a number of example sites, Michael Gold demonstrates strategies for demystifying baffling navigation, sharpening fuzzy identities, unearthing “buried treasure,” translating “site speak” into an audience’s native language, and revving up flat content by making use of the Web’s special powers.

SEMINAR LEADER:
Michael Gold specializes in launching and improving magazines and Web sites. A founding editor of Health magazine, he has worked with some of the most prominent Web publishers in the U.S., including Time Inc./AOL, Consumer Reports, WebMd, the George Lucas Educational Foundation, BabyCenter, and Discovery Communications.

Jonathan Hart
Controlling the Conversation:
When You're Liable for Content that Visitors Post on Your Website

JON HART
, Member, Dow, Lohnes & Albertson, PLLC
DAVID WITTENSTEIN, Member, Dow, Lohnes & Albertson, PLLC

Web 2.0 has arrived--and how the publishing landscape has changed! Now your readers are taking control and talking back--posting on your site, chatting with each other, creating mash-ups from copy-protected content taken from the Web. How should a publisher respond? Should you be screening and editing your readers' postings--or will your efforts to moderate the discourse just make it more likely that you'll get sued?

In this seminar, we'll review the basics of libel, copyright, and trademark law, and you'll learn the circumstances under which the publisher of a website or blog could be held liable for content posted by others.

SEMINAR LEADERS:
Mr. Hart is a member of the law firm of Dow, Lohnes & Albertson, PLLC, where he practices in the firm's Media and Information Technologies group out of Washington, DC. He specializes in the representation of media and technology companies on a broad range of commercial, transactional, operational, and content matters. His clients include dozens of magazines, Web publishers, newspapers, broadcasters, software and technology companies. Mr. Hart is the author of @Law, a column on legal issues impacting the new economy, which is an occasional feature on WSJ.com; and of Web Law: A Field Guide to Internet Publishing (Bradford Publishing).

David Wittenstein is the head of the Media and Information Technology practice of the law firm of Dow, Lohnes & Albertson, PLLC. He represents media and telecommunications companies on a broad range of intellectual property and commercial matters. Mr. Wittenstein is a former Adjunct Professor at Howard Law School, where he taught the school's copyright law course. He has written extensively on intellectual property and media law.

Inz Saltz
How to Connect With Book or Magazine Readers Through Effective Typography
INA SALTZ, Principal, Saltz Design

Why is type so important? Type can be a powerful communications tool, conveying the personality of the story as well as the essence of your publication. Choosing the right typefaces will help you both advance your message and make a strong connection with your reader—and it doesn't cost extra!

This session explores various ways in which your type choices can define your identity, enhance legibility, and differentiate you from your competition.

SEMINAR LEADER:
Ina Saltz is Principal of Saltz Design and Professor of Electronic Design at The City College of New York. Most recently she redesigned Golf magazine while serving as its design director. Ms. Saltz has served as the art director of Time magazine's International Edition, Worth magazine, Worldbusiness magazine, High School Sports magazine, Golf for Women magazine and PC Tech Journal. She has redesigned the Dow Jones Investment Advisor and the Hamilton Alumni Review, and she has consulted at BusinessWeek, Lifetime for Women (Hearst) and Guideposts. She writes a bimonthly column for STEP Inside Design magazine and contributes to Graphis, Folio, and others.

 
Lauren Browne
Production Tips and Time-Savers in the Digital World
LAUREN BROWNE, Director of Production, Getty Images

This seminar will cover production tips that save time and money through smarter preparation of digital files for press. First, Ms. Brown will conduct a simple eye test to get you thinking about the limitations of your eyes -- a very important issue in today's digital world. Next she will discuss color differences, how to correctly set up color settings in Photoshop, and how color management can help achieve more accurate color representation. She will also present specific guidelines on preparing files, including tips on batch processing and archiving. Graphic designers, production managers, and editors involved in production will benefit from this seminar.

SEMINAR LEADER:
Lauren Browne is currently the director of production for all Getty Images creative collections. She has worked in publishing, advertising, and printing for over 20 years, and she has played an integral role in assisting publishers in moving from analogue to digital worlds.

Kathleen Spinelli
Multi-Media Platforms: 5 Keys to Developing your Content and Establishing your Brand
KATHLEEN SPINELLI, Principal, Brands-To-Books, Inc.

Magazines become books, books become web sites, web sites become product lines…branded content can move into many forms. Whether you are at the beginning stages of creating a multi-platform brand, or looking to expand your established brand into other forms of media, this seminar will offer you valuable lessons and real-world examples of effectively optimizing content and brand building.

The session will include:

  • Expanding your Audience
  • Creating new revenue streams
  • Enhance brand equity
  • Deepen brand experience
  • Strengthen position as brand leader
  • Provide exposure in new retail environments

SEMINAR LEADER:
Kathleen Spinelli is a Principal of Brands-to-Books, Inc., a literary agency specializing in the conception and development of book projects based on leading consumer brands and personalities. Prior to creating Brands-To-Books, she was Vice President, Director of Marketing for Ballantine Books. Ms. Spinelli has also held key creative marketing positions at Broadway Books, St. Martin's Press and HarperCollins.

Elisa Camahort, Founder and President, Worker Bees
Blogs: The Next Big Thing in Marketing & Communications
ELISA CAMAHORT, Founder and President, Worker Bees
The blogger community tends toward hyperbole when defining the potential impact of blogging. In truth, blogging is an evolutionary technological tool, neither revolutionary nor disruptive. Blogging provides new efficiencies and economies of scale to the business world--primarily by carrying out already familiar functions and strategies in new ways. This Virtual Seminar will outline how adoption of a blog in your organization can add significant value to your marketing and communications functions.

The session will include:

  • What is a blog and why should you care?
  • Ad sales: Go where the eyes are.
  • PR & Marketing: Same marketing goals, just new tools; a new, viral, completely opt-in tool.
  • Customer/Audience outreach: Keeps your customers close.
  • Project Management: Don't suffer through another cumbersome and confusing email thread.

SEMINAR LEADER:
Elisa Camahort is President of Worker Bees: Buzz Marketing & More, which she founded in 2003 after holding senior marketing positions in high-tech for over 15 years. The company focuses on helping small to medium-sized enterprises, arts organizations and non-profits leverage the creative and economical world of online marketing. Ms. Camahort speaks on the what, why, and how of blogging to technology and marketing organizations, and is the co-organizer of the BlogHer Conference '05 taking place this summer in Silicon Valley. She is an avid personal, political and business blogger, currently maintaining no less than 5 blogs on a highly active basis. Her blog can be found at http://workerbeesblog.blogspot.com

Jonathan Hart & David Wittenstein, Partners, Dow, Lohnes & Albertson, PLLC
Copyright Law II: Permissions, Releases and Fair Use--When Do I Need Them and What Should They Look Like?
JONATHAN HART, Partner, Dow, Lohnes & Albertson
DAVID WITTENSTEIN, Partner, Dow, Lohnes & Albertson

This seminar, which follows last year's popular virtual seminar "Copyright Law: What All Editors and Publishers Need to Know," covers the rights (copyright, trademark and right of publicity) that are important for publishers to understand in their business life; and outlines the exemptions and exceptions that publishers can rely on to avoid having to obtain these rights, with a special emphasis on fair use. The speakers will use examples of how Web publishers, in particular, are "borrowing" one another's headlines as a springboard to discuss best practices for drafting licenses, releases, and rights acquisition documents.

SEMINAR LEADERS:
Jon Hart is a member of the law firm of Dow, Lohnes & Albertson, PLLC, where he practices in the firm's Media and Information Technologies group out of Washington, DC. He specializes in the representation of media and technology companies on a broad range of commercial, transactional, operational, and content matters. His clients include dozens of web publishers, newspapers, magazines, broadcasters, software and technology companies. Mr. Hart is the author of @Law, a column on legal issues impacting the new economy, which is an occasional feature on WSJ.com; and of Web Law: A Field Guide to Internet Publishing (Bradford Publishing). He speaks frequently on media law and the Internet.

David Wittenstein is the head of the Media and Information Technology practice of the law firm of Dow, Lohnes & Albertson, PLLC. He represents media and telecommunications companies on a broad range of intellectual property and commercial matters. Mr. Wittenstein is a former Adjunct Professor at Howard Law School, where he taught the school's copyright law course. He has written extensively on intellectual property and media law.

Susan West, Principal, West Gold Editorial
Writing and Editing for the Web
SUSAN WEST, Principal, West Gold Editorial
Good Web copy is fundamentally different from printed material. For starters, it's shorter, formatted for scannability, and written so that every word is effective. But it's also packaged so that users immediately understand what they can do and what the payoff is. Through demonstrations and examples, you'll learn how to create "Webified" articles and headlines, link labels, and other display copy that inform and encourage users to act.

SEMINAR LEADER:
Susan West is a Principal of West Gold Editorial, a consulting group that helps start up and renovate print publications and Web sites. Last fall, she returned to consulting after a stint as executive editor of Smithsonian magazine. Ms. West's company develops editorial blueprints and repositioning plans, critiques existing publications, revamps staff structure and processes, and provides management advice as well as staff training. West Gold Editorial's recent print projects include the launching of Dwell, Asiatica, and University Business. Other magazine clients include Reader's Digest, the AARP Bulletin, Cardiology, and FamilyFun. On the Web side, Ms. West has consulted for the City University of Hong Kong, British Medical Journal Publishing, the George Lucas Educational Foundation, and BabyCenter, among others. In 1986, she co-founded Hippocrates magazine, now called Health, which won four National Magazine Awards while she was an editor there. During that period, she also served as a developmental editor for Time Inc. Ventures, creating editorial plans for several new magazine ideas. Early in her career, she was a staff writer at Science News and Science 80 magazines.

Loren McDonald, Vice President, EmailLabs
Getting Your Enewsletters Read
LOREN MCDONALD, Vice President, EmailLabs
Publishers have discovered that email newsletters are a critical part of their customer and subscriber communications, but working with email newsletters has become increasingly challenging. Spam filters, overloaded inboxes, changing subscriber behavior and other challenges have conspired to make it more difficult to get your newsletter delivered, opened and read.

Loren McDonald, an expert in enewsletter development and delivery, is a Vice President at EmailLabs and leader of its consulting services team and training program. Prior to joining EmailLabs, Mr. McDonald founded several Web-based companies dealing with online/direct email marketing. He was also responsible for the Northern California online marketing and strategy practices of USWeb/CKS. He is a frequent speaker on email marketing topics, is quoted regularly in the press, and has written nearly 50 articles on the subject--including the monthly ClickZ E-Mail Delivery column.

Jonathan Hart & David Wittenstein, Partners, Dow, Lohnes & Albertson, PLLC
Copyright Law: What All Editors
and Publishers Need to Know
JONATHAN HART, Partner, Dow, Lohnes & Albertson
DAVID WITTENSTEIN, Partner, Dow, Lohnes & Albertson
Knowledge of copyright is critical for every editor and publisher. Here's a quick and engaging way to update your copyright IQ. Two experts provide information on: copyright terms... important differences between U.S. and international copyright law... Web versus print... the public domain... and what to cover in writers' contracts. One of our most popular seminars!

Jonathan Hart is a member of the Media and Information Technology practice of the law firm of Dow, Lohnes & Albertson, PLLC. He represents media and technology companies on a broad range of intellectual property and commercial matters. Mr. Hart is the author of @Law, a regular feature on WSJ.com, and Law of the Web: A Field Guide to Internet Publishing, published by Bradford Publishing.

David Wittenstein is the head of the Media and Information Technology practice of the law firm of Dow, Lohnes & Albertson, PLLC. He represents media and telecommunications companies on a broad range of intellectual property and commercial matters. Mr. Wittenstein is a former Adjunct Professor at Howard Law School, where he taught the school's copyright law course. He has written extensively on intellectual property and media law.

Bill Marken, Editor-in-Chief, Garden Design Magazine
How to Manage Editors and Writers
BILL MARKEN, Editor-in-Chief, Garden Design Magazine
While not necessarily like herding cats, managing editorial teams calls for special strategies and skills. How do you inspire the creativity and dedication needed to produce a fresh, compelling magazine or book at the same time you instill discipline and install systems to ensure that you get the thing out on time and on budget? Bill Marken shares 30+ years of lessons learned in the trenches with editorial teams ranging in size from five to seventy-five, with both freelance and staff, including current experience editing a national magazine remotely with staff scattered around the country.

Now editor-in-chief of Garden Design magazine, Bill Marken has spent his professional career in magazine and book publishing. He served for 15 years as editor-in-chief of Sunset magazine, and was founding editor-in-chief of Rebecca's Garden magazine, based on the popular syndicated television show, published by Hearst Corp. As editor-in-chief of eHow.com, he led the contextual commerce site to the Nielsen/Net Ratings' top 10 information sites. He was the author of How to Fix Just About Everything and co-author of Gardening for Dummies. He was editorial director of Williams Sonoma's Taste magazine and consulting editor/columnist for Garden.com.

Sammye Johnson, Professor and Carlos Augustus de Lozano Chair in Journalism, Trinity University & Patricia Prijatel, E. T. Meredith Distinguished Professor of Journalism, Drake University
Writing Short: Packing 5,000 Bits of
Information into a 500-word Assignment
SAMMYE JOHNSON, Professor, Trinity University
PATRICIA PRIJATEL, Professor, Drake University
The average length of writing assignments continues to shrink, with editors frequently asked to tell a comprehensive story about a significant issue in fewer than 500 words. How do you get writers to create complete, well-researched pieces--with personality--in slightly more than a typewritten page? And how do you make that information pop off the page?

You will learn strategies for:

  • Focusing the assignment
  • Requiring research that packs a punch
  • Planning multiple points of entry
  • Perfecting the package

Patricia Prijatel is the E. T. Meredith Distinguished Professor of Journalism at Drake University, where she heads the magazine sequence and also directs the E.T. Meredith Center for Magazine Studies. She has been an award-winning editor, writer and designer for consumer magazines, newspapers, and academic journals. She is a regular first-round judge for the National Magazine Awards.

Sammye Johnson is professor and Carlos Augustus de Lozano Chair in Journalism in the Department of Communication at Trinity University in San Antonio, Texas. Prior to joining the faculty, Johnson was an award-winning magazine editor and writer for more than a decade. She continues to freelance for consumer, trade, and public relations magazines and is a regular first-round judge for the National Magazine Awards.

Johnson and Prijatel are the co-authors of The Magazine from Cover to Cover (2000) and Magazine Publishing (1999).

Michael Ross, Senior Vice President, Encyclopaedia Britannica
Publishing Without Borders:
Strategies for International Publishing
MICHAEL ROSS, Senior Vice President, Encyclopaedia Britannica
Expanding into new markets doesn't mean just looking at new methods of distribution. If you want to stay competitive, you have to reach beyond borders.

This hour-long primer offers a clear and concise roadmap to: selling and buying publishing rights around the world; multi-formatting and using translation-friendly product designs; working with agents internationally; and negotiating advances, licensing fees, royalty rates, term limits, and minimum guarantees.

Michael Ross is Senior Vice President at Encyclopaedia Britannica, has held executive positions at World Book, McDougal Littell, and NTC Publishing, and has completed major publishing deals with dozens of international publishers. Some of his partners in both print and electronic publishing include AOL Time Warner, IBM, Bertelsmann, Dorling Kindersley, and Heinemann Library. He is the past president of the board of directors of the Association of Educational Publishers.

Greg Curtis, former Editor, Texas Monthly
Best Ways to Grab Reader Interest Now
GREG CURTIS, former Editor, Texas Monthly
Faithful and engaged readers are absolutely necessary. Without them a publication will fail. Here's how to attract and hold readers' attention by creating the stories readers want and presenting them in the most exciting and interesting ways. The seminar includes story selection, headlines, cover sells, writing sharp captions, creating strong first lines, and more.

As Editor of Texas Monthly for almost 20 years, Greg Curtis won numerous honors, including five National Magazine Awards. In January 2000, the Columbia Journalism Review named him one of the ten best magazine editors in America. He has written for many publications including Time, Fortune, Rolling Stone, and The New York Times Magazine.

Michael Gold, Principal, West Gold Editorial
Making Your Website Work Harder
MICHAEL GOLD, Principal, West Gold Editorial
In this tough economic environment, it's more important than ever that your Web site work for you--and for site visitors with increasingly high expectations and short attention spans. Does your home page make it easy for visitors to understand what your company or organization does and what your site is offering? Is content scannable? Are crucial items visible "above the fold?" Can your navigation be made more intuitive? This seminar, which includes a tour of example Web sites, presents the critical dos and don'ts for a usable site.

Co-founder of Hippocrates magazine (now Health), Michael Gold has been advising print and Web site publishers for the past eight years, including those at Time, Inc./America Online, WebMD, PC World, AARP, and the American Chemical Society.

John Q. Griffin, President, Magazine Division National Geographic
Maintaining Profitability in Lean Years
JOHN Q. GRIFFIN, President, Magazine Division National Geographic
Okay, so things aren't that great just now. But there are smart ways to manage such situations. In this session, John Q. Griffin tackles the difficult issues: how to manage your staff during a downturn, which expenses to cut first, how to recognize and take advantage of lean-year opportunities, and more.

John Q. Griffin draws from extensive publishing experience. Prior to his role at National Geographic, he was COO of Hearst Magazines International, Chairman of PC World, and President of Magazines for Rodale Press.

John Kilcullen, President, VNU
Branding: Building A Business Model That Sustains You in Down Times
JOHN KILCULLEN, President, VNU
Branding is the process of delivering a product that consistently meets the expectations of your customers. It promotes a sense of confidence and security that makes readers choose your publication over a competitor's. When you develop a strong brand identity in the marketplace, you build a sustainable business model.

Creator of the world famous "...For Dummies" brand, John Kilcullen co-founded IDG Books in 1990. He is a recipient of Advertising Age's Marketing 100 Award for overall editorial design and independent publishing excellence, and IDG's Entrepreneur of the Year Award. He has been profiled in The New York Times, San Francisco Chronicle, USA Today and numerous other publications.


Virtual Seminars
 
 
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